https://www.cphstrategy.com/work daily 0.75 2025-02-19 https://www.cphstrategy.com/work/strategic-portfolio-study-amp-60-idea-innovation-catalog-for-orkla monthly 0.5 2025-02-18 https://www.cphstrategy.com/work/stryhns monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ced42c90-f04b-44db-bfe0-7cf1bd44a9a7/IMG_7727.jpg Cases - Crafting a Core Narrative and EVPs for Stryhns Gruppen https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6d2aca5d-d51e-4f06-9420-b7ecb5b15b30/IMG_7716.jpg Cases - Crafting a Core Narrative and EVPs for Stryhns Gruppen https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/bef0dd1a-3f8c-4b78-a42e-e05f08f6b29e/IMG_7715.jpg Cases - Crafting a Core Narrative and EVPs for Stryhns Gruppen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/ish monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/491ab439-8224-41e1-94df-00c1bc94e517/ISH_CPH+Strategy_2.jpg Cases - ISH - Cheers to embracing life to the fullest!  ISH is driven by a mission to offer exceptional non-alcoholic experiences, providing an authentic and satisfying alternative when the occasion calls for a drink. Through the creation of world-class wine, spirits, and cocktails, ISH aims to make it effortless for anyone to embrace a mindful drinking lifestyle, bridging the gap between the intention to consume less alcohol and taking action. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ed8c0925-17b6-4e24-95f6-781574a94d3c/ISH_CPH+Stratgey_3.jpg Cases - ISH - Cheers to embracing life to the fullest!  Additionally, non-alcoholic drinks are gaining popularity among bartenders and mixologists who are creating innovative and sophisticated non-alcoholic cocktails and beverages that rival the complexity and flavor of their alcoholic counterparts. This trend is elevating the status of non-alcoholic drinks and making them more mainstream and socially accepted. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/2727c3a0-99eb-4dc9-bc6f-df998220a462/1591947968987.jpg Cases - ISH - Cheers to embracing life to the fullest!  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/bahncke monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/705ce14c-43ae-45b7-92cc-3010bfe9d4d7/image-asset.jpg Cases - Bähncke’s Out of Home Strategy: The best ideas are always co-created - Step 5: Go to market plan Based on the insight study and the quality test, we conducted a go-to-market plan for Bähncke OOH that described the strategic focus areas, segments, and initiatives/ideas with which Bähncke should enter the market. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/54b2eff1-6c27-44a4-ad0a-045a1ae7da0b/Ba%CC%88hncke_CPH+Strategy.png Cases - Bähncke’s Out of Home Strategy: The best ideas are always co-created - Make it stand out The 5 Step Development Process for Bähncke’s out of home strategy https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ba8fb08f-f7ba-4798-ac75-5145ed36b9d4/image-asset.jpg Cases - Bähncke’s Out of Home Strategy: The best ideas are always co-created - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/985db877-4c67-4f9c-b21a-fd11ab288437/image-asset.jpg Cases - Bähncke’s Out of Home Strategy: The best ideas are always co-created - Step 3: OOH Strategy - prioritization of segments & focus areas Based on the comprehensive insight we prepared a OOH Strategy with a prioritization plan for segments & focus areas Bähncke OOH. https://www.cphstrategy.com/work/tourcompass monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/22022772-699c-4365-bc18-31639024ba56/ahmed-yaaniu-05A3CzImkhw-unsplash.jpg Cases - Our Inspiring Journey with TourCompass - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/74299eb6-b72c-4ed3-91cd-2ddd44f1ef34/hu-chen-0LwfbRtQ-ac-unsplash.jpg Cases - Our Inspiring Journey with TourCompass With a dedicated team of over 30 people, TourCompass is committed to turn the customer's travel dreams into unique experiences of a lifetime. Whether it's going on an exhilarating African safari, immersing oneself in the lush jungles of Latin America, or discovering enchanting Asia, they cater to a diverse array of desires. https://www.cphstrategy.com/work/creating-a-unique-brand-dna-and-product-mix-in-a-telco-market-dominated-by-price monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b6faf202-ecc0-4b2c-b0e2-0361939dc835/Billede6.png Cases - Call me: Creating an unique brand DNA and product mix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d00954eb-03fc-4484-a7fb-8a0b63f5ea27/taylor-smith-XB_yndXE4ks-unsplash.jpg Cases - Call me: Creating an unique brand DNA and product mix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/bahnckedna monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/58b2ee35-bfbd-4886-92d2-a9db560104bd/download.jpg Cases - Bähncke’s new Uncomplicated Brand Platform - Task In Autumn 2022, Orkla reached out to us to help them create a new brand platform for Bähncke in collaboration with Pong, who was to be in charge of Bähncke's new communication platform. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3013479c-df15-431d-ac04-9c86070200b8/342329534_765198411713960_481587661058497031_n.jpg Cases - Bähncke’s new Uncomplicated Brand Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f1fd1f94-23a3-4dfb-9014-8816d9ed720e/295791704_2454253151384395_5390018261110670738_n.jpg Cases - Bähncke’s new Uncomplicated Brand Platform - The Less Complicated Company The new brand platform centered around Bähncke's mission to make everything less complicated. Because being in an uncomplicated company means having a straightforward and easy-going time that involves open communication, trust, and genuine connections, making interactions enjoyable and supportive. And bringing Bähncke to the table always means a great and uncomplicated time. https://www.cphstrategy.com/work/cooptrading monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a521c895-55ea-4683-9851-e635be9201b7/kjbn.jpg Cases - Coop Trading's Private Label Brands - Task Coop Trading is the sourcing company for the biggest cooperative retail companies in Denmark, Finland, Norway and Sweden. Their main activity is sourcing of food and near food products, securing branded products at competitive prices, and developing and maintaining a varied assortment of competitive private-label products such as Coop, Änglamark and Xtra. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/8a33ffe0-4d30-42b8-bd05-b49baae3c3a4/maxresdefault-1.jpg Cases - Coop Trading's Private Label Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/23faeb2a-3e21-44b0-b4bf-3006c44ea5a6/%C3%A6lhgjkl%C3%A6.jpg Cases - Coop Trading's Private Label Brands With the brand architecture established, we then proceeded to define the Brand DNA for the three shared brands in the Nordic Coop portfolio - Änglamark, Coop, and Extra. These Brand DNAs served as guiding principles for every employee at Coop Trading, aligning their actions and strategies with the core values and essence of each brand. https://www.cphstrategy.com/work/kims monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/628e5322-f123-4103-a4a0-17fba9da20d7/CPH+STrategy_7.jpg Cases - KiMs’ Brand Architecture and Stretch Strategy - KiMs - The Market Leader in Snacking KiMs has a solidified position as a beloved brand and the leading player in the Danish snacking market, boasting iconic products like Snack Chips, Ostepops and Jørgens Favoritmix. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/e54a524a-edbc-4abd-b12a-0b3c57806b4a/CPH+STrategy_6.jpg Cases - KiMs’ Brand Architecture and Stretch Strategy Drawing upon these insights and taking into consideration the existing KiMs Brand Stamp, we developed comprehensive Brand Architecture for KiMs and its complete product portfolio. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a80baaa4-47a8-4bbf-a7b6-39c1f0b4ec42/Chokolade-740x416.jpg-1.jpg Cases - KiMs’ Brand Architecture and Stretch Strategy This strategic approach provided KiMs with a robust framework for launching new innovations and products, as well as offering clarity on the role of each brand and product line within the overarching architecture. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d47559af-e485-4c29-8518-adfb1972083b/CPH+STrategy.jpg Cases - KiMs’ Brand Architecture and Stretch Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/risskov monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ea1f5b98-1a11-4dd0-a86b-bfdeb9ddeca9/%C3%A6lkjhjkl%C3%A6.jpg Cases - Brand Architecture and DNA for Risskov Travel With the brand architecture solidified, our next focus was on the brand DNA. In yet another interactive workshop with Risskov, we fine-tuned and adjusted the Brand DNA using our powerful Brand DNA Wheel as a guiding tool. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3ae4711a-3993-49e2-a492-aff0b0f5491f/Sk%C3%A6rmbillede+2023-07-19+kl.+13.28.20.jpg Cases - Brand Architecture and DNA for Risskov Travel The process began with an analysis of each business unit, identifying their target audience and envisioning their future growth and development. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/268374e7-5386-44fd-b7b5-1d14000427a3/Sk%C3%A6rmbillede+2023-07-19+kl.+13.27.50.jpg Cases - Brand Architecture and DNA for Risskov Travel - Risskov Travel For 30 years, Risskov Autoferien AG has been dedicated to providing exceptional travel experiences to adventure enthusiasts through its two business units: Risskov Bilferie, offering exciting weekend trips with personal cars, and Risskov Travel, specializing in curated holidays worldwide. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3e34a64f-5bf7-4880-b6e0-45d13edec30a/Sk%C3%A6rmbillede+2023-07-19+kl.+13.30.27.jpg Cases - Brand Architecture and DNA for Risskov Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/c-level-presentations monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/5d8c186c-6888-4451-b2af-e64873b89d39/brand-consultant-making-comepelling-c-level-presentation.jpg Cases - Confidential C-Level Presentations - That’s why a lot of our time is spent on developing presentations for C-level executives. We take great pride in helping them build strong and convincing presentations to Executive Boards, entire organizations, or large conventions. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3f06c46e-3788-4a8d-8a93-5495d6a3c018/albert-einstein-quote-cph-strategy.jpg Cases - Confidential C-Level Presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/femaledriversclub monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c1742acc-05e6-48b7-8b97-051bf864e80d/CPH+Strategey_+bedste+strategibureau_5.jpg Cases - Female Drivers Club: Empowering Women in Every Context In the autumn of 2022, Female Drivers Club approached us seeking assistance in identifying their core purpose and refining their business plan. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ac98237a-f14d-4f0d-99ce-f0204752c804/CPH+Strategey_+bedste+strategibureau_3.jpg Cases - Female Drivers Club: Empowering Women in Every Context - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d7e833f5-9d3d-4cdf-bb21-5ac49c74cf85/CPH+Strategey_+bedste+strategibureau_4.jpg Cases - Female Drivers Club: Empowering Women in Every Context - The Task Female Drivers Club is a subscription-based networking club for women, founded by the inspiring and dynamic power women, Benedicte Engel Christensen and Fleur Bloch-Heby. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/db550898-c9f5-468e-99b7-af26b33ecdc6/CPH+Strategey_+bedste+strategibureau.jpg Cases - Female Drivers Club: Empowering Women in Every Context - Female Drivers Club Sætter kvinder i førersædet https://www.cphstrategy.com/work/kobstaedernesforsikring monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/0d2a8b97-9b4e-43df-8d9f-c8d40767cd65/strandgade-set-fra-vandet.jpg Cases - A strategic brand platform for Købstædernes Forsikring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a2724e17-cad6-4e21-8ad6-d952d1af1a17/strandgade-hovedindgang-udefra-2.jpg Cases - A strategic brand platform for Købstædernes Forsikring - Defining the right Brand Architecture We embarked on the process by conducting a Brand Architecture Workshop. This collaborative session explored the various potential brand architecture scenarios for Købstædernes Forsikring. https://www.cphstrategy.com/work/ditransport monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/014fa707-00c2-425a-9b53-8961ba80b39f/industriens-hus-maj-2018_r5q1189-1600px.jpg Cases - A Strategic Framework for DI Transport - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/rost monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a6a10859-6e54-4921-bfa9-6ff469b246ed/R%C3%B8st_CPH+strategy_3.jpg Cases - RØST: Giving every young person the courage to speak up RØST is a non-profit speech school dedicated to empowering young individuals to speak through various speaking courses, workshops, and events. Their approach is rooted in classical rhetoric, emphasizing the integration of body, and voice, and addressing nervousness. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/8c00037b-eba2-41c1-9e1b-8df3c3f086b4/R%C3%B8st_CPH+strategy_2.jpg Cases - RØST: Giving every young person the courage to speak up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a7c00d79-4e8f-4a05-987f-adab99c388bb/R%C3%B8st_CPH+strategy_4.jpg Cases - RØST: Giving every young person the courage to speak up As a non-profit organization, RØST relies on grants from funds to expand its operations and reach a larger audience of young people. To achieve their ambition of becoming a fully realized organization, they sought guidance in identifying the right strategic direction and formulating a comprehensive business plan for the future. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/5ba4e2da-9308-41ed-839f-eb66a6a96e66/R%C3%B8st_CPH+strategy.jpg Cases - RØST: Giving every young person the courage to speak up - With this strategic direction, we delved into key segments, key partners, key resources, and key activities using the Business Model Canvas. This allowed us to identify and prioritize the crucial elements required for Røst's success. Furthermore, we examined the cost structure and revenue streams to ensure the long-term viability and sustainability of the organization. https://www.cphstrategy.com/work/2021ai monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6bffe5df-fe33-4416-b68d-4debe0cbe784/benjamin-davies-JrZ1yE1PjQ0-unsplash.jpg Cases - The Future of Intelligent Responsibility: Crafting a Brand Strategy for 2021.AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/560acb9c-6e57-4b1a-8ed7-465e3c44712b/bud-helisson-kqguzgvYrtM-unsplash.jpg Cases - The Future of Intelligent Responsibility: Crafting a Brand Strategy for 2021.AI To address their needs, we embarked on a comprehensive process to determine the optimal brand architecture for 2021.AI. As soon as the portfolio's architecture was established, we looked into uncovering the brand DNA of 2021.ai in an AI market. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/41cf74a1-b798-4497-95fe-1c2c6858a107/drmakete-lab-hsg538WrP0Y-unsplash.jpg Cases - The Future of Intelligent Responsibility: Crafting a Brand Strategy for 2021.AI Once the brand DNA was identified, our next step was to define 2021.AI’s Strategic Pillars. These pillars are crucial in establishing their position in the market and ensuring that all their actions are aligned with the brand DNA. By carefully crafting these strategic pillars, 2021.AI can build a strong foundation that guides its decision-making, operations, and future growth. https://www.cphstrategy.com/work/panda monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3bf8bffa-abef-4d2c-8eea-79ab3c41e54a/CPH+Strategy_+bedste+strategibureau.jpg Cases - Panda: Crafting a Growth Strategy to Conquer the Licorice Lovers' Market - Task Orkla approached us in late 2021 seeking assistance in developing a Growth Strategy for Panda. After receiving a comprehensive briefing and access to all relevant data from Orkla, we engaged in collaborative working meetings with their key employees to gather insights for the strategy. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/644b71b7-6d5e-4dfe-b633-c4527aabfcdf/CPH+Strategy_+bedste+strategibureau_2.jpg Cases - Panda: Crafting a Growth Strategy to Conquer the Licorice Lovers' Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/7ac274f0-0c2e-49b9-a04e-e5f50bc85594/CPH+Strategy_+bedste+strategibureau_4.jpg Cases - Panda: Crafting a Growth Strategy to Conquer the Licorice Lovers' Market With the brand strategy solidified, we outlined three key brand strategic areas for communication over the next three years. Subsequently, we devised a Communication and distribution plan for Panda. https://www.cphstrategy.com/work/dfds monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/5a08e331-c26c-456c-b801-fcf12ba4cce3/CPH+Strategy_4.jpg Cases - DFDS: Crafting a True and Aspirational Brand Personality - Solution To gain a comprehensive understanding of DFDS's culture, personality, and core competencies from different perspectives, we initiated a process of conducting interviews with customers, non-customers, and employees across both the Freight and Passenger divisions. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/345dfeba-1708-45c1-8d7e-9cdfd388536a/Strategy.jpg Cases - DFDS: Crafting a True and Aspirational Brand Personality DFDS had already established its Purpose - We Move for all to Grow - as well as their DFDS Strategy. Now, they sought assistance in shaping their Brand Personality, encompassing how DFDS was perceived internally as a working culture and externally as a business partner and leading transport provider. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3e3b1402-7acb-4440-8b02-e4bf25d017cb/CPH+Strategy_5.jpg Cases - DFDS: Crafting a True and Aspirational Brand Personality Over 40 interviews were conducted, culminating in a comprehensive Insight report for DFDS's management. The report provided valuable insights into DFDS's current brand personality, brand perception, brand uniqueness, customer experiences, culture, market drivers, and sustainability efforts. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/09506f9d-813c-4298-87f6-9a99a1ffc830/Pearl_in_the_Oslo_fjord.jpg Cases - DFDS: Crafting a True and Aspirational Brand Personality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d11a6c6b-689b-4d6a-b2e3-6a0a02944dd5/DFDS+Purpose.png Cases - DFDS: Crafting a True and Aspirational Brand Personality - Make it stand out DFDS Strategy - Read more https://www.cphstrategy.com/work/the-pift-case-from-royal-unibrew monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/640564ab-4b95-42bc-92e2-19fa1201e60e/guests-pift-launch-party.jpg Cases - The Making of a New Beer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/fe6baef6-bd89-4744-ba81-674614668c36/Sk%C3%A6rmbillede+2022-10-31+kl.+13.41.45.jpg Cases - The Making of a New Beer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/9aa92540-81a1-4d7f-b851-170c85d2a89e/mette-bech-susanne-lund-pift-focus-group-cph-strategy.png Cases - The Making of a New Beer - Make it stand out Susanne Lund and Mette Bech in a co-working session with the young people. https://www.cphstrategy.com/work/corporate-branding-makes-risma-relevant-and-ambitious monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/22ec1c2b-7088-4416-bde4-f2a14ef450c9/Risma-back-end-analytics.jpg Cases - A Strategic Direction for Risma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/66a6820f-f310-4f2b-ba3e-8581e7c1a6d7/susanne-lund-workshop-risma.jpg Cases - A Strategic Direction for Risma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/new-brand-dna-and-narrative-for-ofir monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b2906bbf-b256-4939-bf61-d0043a3eb6ac/Ofir-brand-dna-core-story.jpg Cases - New brand DNA and narrative for OFIR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/product-development-driven-by-insights monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/12b87806-7965-4c13-b617-f0015937f9f9/Sk%C3%A6rmbillede+2022-10-31+kl.+11.12.17.jpg Cases - Product Development driven by Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/optimizing-brand-architecture monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/17bc3d8a-ad12-4b7b-9fca-6d635552a0de/Sk%C3%A6rmbillede+2022-10-31+kl.+10.53.38.jpg Cases - Optimizing Brand Architecture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d46c51db-3c41-4d38-847e-2ade514bbf3a/Sk%C3%A6rmbillede+2022-10-31+kl.+10.52.12.jpg Cases - Optimizing Brand Architecture - Make it stand out Hear beauty. See beauty. Hide everything else. https://www.cphstrategy.com/work/without-implementation-no-difference monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b677c21e-1acc-4db1-a020-4334c67a9af0/Sk%C3%A6rmbillede+2022-10-31+kl.+10.31.27.jpg Cases - Without implementation, no difference - TASK In June 2021 we were contacted by Akademikerne A-kasse as they were in the final stage of having just developed their new brand platform, including a Brand Promise and CVI. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/67a0f4ff-98b3-4784-b3dc-3081683962cd/Sk%C3%A6rmbillede+2022-10-31+kl.+10.31.56.jpg Cases - Without implementation, no difference For each Brand Pillar, we identified the existing and new member services that would create the most impact in building a strong brand for AKA. From there we developed a complete marketing and communication plan for 2022. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/bd50b786-609e-4ee0-8759-490b6d4efccd/IMG_9167.jpg Cases - Without implementation, no difference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/work/anglamark-more-than-just-products monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/15239f88-a12e-4b40-aff7-1539a7712dc3/Sk%C3%A6rmbillede+2022-10-26+kl.+13.46.46.jpg Cases - Änglamark making a difference - TASK In April 2022 Änglamark had just developed its new brand DNA and they were ready to enter the next phase, which included identifying which Brand Pillars Änglamark should be built upon as well as identifying which relevant products, services and actions support each Brand Pillar and make an impact for the target audience. https://www.cphstrategy.com/work/getting-the-right-portfolio-for-the-future monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1e54f24a-a2a7-4199-b40d-a7aff189539f/Sk%C3%A6rmbillede+2022-10-31+kl.+11.39.58.jpg Cases - Getting the Right Portfolio for the Future TASK Orkla Denmark is a leading branded consumer foods company that offers 20+ popular, well-known, and local brands. In 2021, Orkla Denmark set the organizational goal to create a portfolio strategy that identified how the brands could play an active part in future customer needs and preferences. https://www.cphstrategy.com/insights daily 0.75 2024-09-23 https://www.cphstrategy.com/insights/generationalinsights monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c48b9515-e6f9-466e-8dca-2e34f7d5def5/generationer+pic.png Insights - Each generation is shaped by the unique historical, social, and technological changes they experience during their formative years, influencing their behaviors, values, and worldviews - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/insights/playbook-from-aspiring-purpose-to-content-that-builds-and-sells-z7pfn monthly 0.5 2024-09-23 https://www.cphstrategy.com/insights/playbook-from-aspiring-purpose-to-content-that-builds-and-sells monthly 0.5 2024-09-19 https://www.cphstrategy.com/insights/retail2024 monthly 0.5 2024-02-08 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/8297ea72-f1da-450a-a23d-2aabc6b78f9c/image-asset.jpg Insights - Retail in 2024: Polarization & Social Influence - Polarization in consumer spending The economic landscape has given rise to a notable dichotomy in consumer spending habits. Luxury retail thrives as affluent consumers remain relatively insulated from economic instability and are invigorated by the return of international tourism. Conversely, there's a surge in demand for value-oriented essential goods and budget-friendly items as households prioritize necessities over discretionary spending. This "bifurcation of consumer spending" presents challenges for mid-range retailers caught between these extremes, requiring strategic adaptations to navigate the evolving retail landscape effectively. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/512450f8-2b2b-48f6-925a-d72e73b8447f/AdobeStock_267539917.jpg Insights - Retail in 2024: Polarization & Social Influence - Owned Brands Reshape Consumer Loyalty Amid economic uncertainty, consumers are increasingly turning to cost-effective private label brands, seeking value without compromising on quality. Once viewed as alternatives to established brands, private labels have undergone a transformation, offering distinct and differentiated products poised to capture a larger market share. The momentum behind private label brands gained traction in 2023 and continues to shape consumer preferences in 2024. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/16af1775-9d3f-4f3e-9cda-10ba4cd23d85/image-asset.jpg Insights - Retail in 2024: Polarization & Social Influence - AI’s personal guidance AI-driven personalization, achieving a 66% positive ROI in 2023, is set to be a key element in digital commerce. Companies will leverage advanced recommendation engines and virtual shopping assistants to deliver tailored shopping experiences, anticipating consumer needs and driving conversions. The evolution of AI in 2024 will witness increased adoption of Generative AI, focusing on creating new content and data, with a heightened emphasis on industry regulations. Generative AI is poised to revolutionize customer service, as showcased by IKEA's "Billie" handling complex queries and humanizing chatbots. AI's impact extends to beauty consultations to immersive experiences, offering personalized guidance in areas like jewelry selection, furniture choices, and skincare routines based on facial analysis. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b9f7078c-393c-4d54-930a-c35d32c04e7a/ertyhjk.jpg Insights - Retail in 2024: Polarization & Social Influence - Make it stand out Sources https://www.cphstrategy.com/insights/traveltrends2024 monthly 0.5 2024-02-08 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f5e3fa04-cc4d-4adc-a812-44a4478003a2/Sources.jpg Insights - Travel Trends of 2024: Immersion, Atmosphere and Alter Me - Make it stand out Sources https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/53c7ad9e-6519-4a64-956a-6593aa06d3b8/image-asset.jpg Insights - Travel Trends of 2024: Immersion, Atmosphere and Alter Me - Crafting On-the-Go Masterclasses and Multi-Faceted Adventures for Personal Growth A heightened emphasis on acquiring new skills and exploring fresh interests is driving travel designers to tailor transformative experiences for clients seeking self-improvement. The escalating desire for diverse adventures and culturally rich experiences mirrors the burgeoning demand for transformational travel. This trend encapsulates guests' willingness to embrace novel experiences or embark on 'once in a lifetime' journeys, returning home enriched by their discoveries. Moreover, it aligns with the prestige linked to personal advancement. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/84ebf528-9ba6-42c9-ae95-f688ce55c11d/image-asset.jpg Insights - Travel Trends of 2024: Immersion, Atmosphere and Alter Me - Multi-Generational Holidays Forge Stronger Family Bonds As Gen Alpha's parents and grandparents place a greater emphasis on shared experiences, the popularity of multi-generational holidays is surging. Kids wield increasing influence over family vacation decisions, while grandparents are more frequently contributing financially to these getaways, aiming to unite the family. Brands have an opportunity to secure lasting loyalty by facilitating seamless holidays that cater to diverse generations and embrace collective family experiences. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/5d4140a4-6023-4786-97c4-41ecbc600ef9/KUW_214_1400x580.jpg Insights - Travel Trends of 2024: Immersion, Atmosphere and Alter Me - Ambiance and atmosphere is everything Location, amenities, and star ratings continue to hold significance, but there's a growing emphasis on a hotel's ambiance and atmosphere. Notably, reviews referencing the term "vibe" have surged by an astounding 1,090% on the Hotels.com app compared to the previous year. Surpassing 90% in traveler importance, guests now prioritize a stay that establishes the mood for their entire trip. https://www.cphstrategy.com/insights/fashionstrends2024 monthly 0.5 2024-02-08 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/35b1fb64-4135-4da3-b9a8-e9f21a6bdcce/image-asset.jpg Insights - Fashion of 2024: A Fusion of Ethical, Digital, and Personalized Trends - Visual and Design Innovation Fashion designers are pushing boundaries and challenging traditional norms with innovative designs that celebrate diversity and creativity. From unconventional materials to non-traditional silhouettes, the focus is on experimentation and self-expression. Cultural influences play a significant role, with designers blending heritage crafts with modern aesthetics to create a truly eclectic and inclusive fashion landscape. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c264270c-372f-4da3-a72b-e70d9468373f/image-asset.jpg Insights - Fashion of 2024: A Fusion of Ethical, Digital, and Personalized Trends - Second-Hand and Vintage Markets The resurgence of second-hand and vintage clothing markets reflects a shift towards more sustainable and conscious consumption. As consumers become increasingly aware of the environmental impact of fast fashion, they are turning to pre-loved items as a stylish and eco-friendly alternative. Online platforms have made it easier than ever to access a wide range of second-hand clothing, catering to those seeking unique and retro styles with a story to tell. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/2289e6e4-1612-4352-9293-bb186f7eb821/image-asset.jpg Insights - Fashion of 2024: A Fusion of Ethical, Digital, and Personalized Trends - Digitalization and Technology Technology is revolutionizing the way we experience fashion. From AI-driven personalization to virtual try-on apps, brands are leveraging cutting-edge technology to enhance the shopping experience. Big data is being utilized for trend forecasting and inventory management, resulting in more efficient and customer-focused operations. With the digital landscape constantly evolving, fashion brands are at the forefront of innovation, seamlessly integrating technology into every aspect of the industry. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/2e1b5af3-dc94-425f-bf1b-1a16352a69c7/Billede1.jpg Insights - Fashion of 2024: A Fusion of Ethical, Digital, and Personalized Trends - Make it stand out Sources https://www.cphstrategy.com/insights/dupeculture monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/e5a82060-dab3-4cff-8b4e-db200f0562d9/image-asset.jpg Insights - The Rise of Dupe Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f51e185f-93bd-4936-97ee-c343da4561ce/IMG_2467.jpg Insights - The Rise of Dupe Culture - This rapid approach enables them to introduce trendy items within days, with clothing collections debuting on runways one day often appearing in Shein's online stores just a week later, as reported by various news sources. Remarkably, Shein updates its website daily with an average of 6,000 new styles, an extraordinary figure even within the realm of fast fashion. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/441fbf4d-a338-4423-b603-b388a4f6c48f/Sk%C3%A6rmbillede+2024-01-12+kl.+16.45.26.jpg Insights - The Rise of Dupe Culture - Shein's strategy revolves around an extensive collaboration with micro-influencers globally, especially on TikTok, with "Shein Hauls" where influencers showcase an abundance of low-cost clothing. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d00425b0-e510-44cf-bd60-c40b76cbdded/hj.jpg Insights - The Rise of Dupe Culture The hashtag #dupe has amassed over 6.6 billion views on TikTok, signalling a significant shift in consumer attitudes. https://www.cphstrategy.com/insights/airfryer monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/240a4ab4-e2b3-4fd8-a1f7-dc8ff056f404/Sk%C3%A6rmbillede+2024-01-05+kl.+10.50.36.jpg Insights - Kan det airfryes? - “2022: Step forward the air fryer, an appliance so quick and convenient it changed the way we cooked” Food trends of the last Decade, Waitrose's Food & Drink Report for 2023-2024 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ce407c19-d03d-4607-b81b-7a527a808670/Sk%C3%A6rmbillede+2024-01-05+kl.+08.16.43.jpg Insights - Kan det airfryes? https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/16632aff-b60c-4a3e-a2ea-df8e88fd6886/yoav-aziz-8eTX4jptbhY-unsplash.jpg Insights - Kan det airfryes? https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/35f6e2fc-9246-4dd5-878d-2d84f6787dc7/Sk%C3%A6rmbillede+2024-01-05+kl.+11.36.26.jpg Insights - Kan det airfryes? - Bog & Ide’s Bestsellerliste, januar 2024 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3039fff8-7856-450e-914a-f49922a29c99/a-healthier-air-fryer-donut-recipe-00-intro-1440x810.jpg Insights - Kan det airfryes? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/insights/danskernes-jul-2023-forventninger-og-traditioner monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/11456d9f-13fe-43b4-a7ee-e1f88e28ad00/werftgyhjk.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner - Make it stand out Hvad glæder du dig mest til ved julen? Kilde: Norstat for Landbrug & Fødevarer 2023 n=1022 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/514b18bd-6e80-40fc-a875-955f242d91cb/image-asset.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f3a2f1e5-1fa3-413c-8d1a-88bece341aad/image-asset.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/490572ba-b55f-49cf-a221-762d5f086215/image-asset.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/9c77255d-9d93-4c40-acc1-837c676b8b6e/dfgh.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner - Make it stand out Hvad glæder du dig mest til ved julen? Udvalgte svar, hvor der er forskel på aldersgrupper. Kilde: Norstat for Landbrug & Fødevarer 2023 n=1022 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/93464328-adf2-410f-850c-9f7636ee1619/meyers_jul_7036_julaften_hovedret-2.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/964a9ee6-7e3b-4165-8743-edb4f34b471e/image-asset.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/87e0be33-8cf6-4f54-a6b4-1aa76dcf1e32/image-asset.jpg Insights - Danskernes Jul 2023: Forventninger og Traditioner https://www.cphstrategy.com/insights/virksomhedskulturen monthly 0.5 2023-12-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1696492002285-1L6PPBHUSZK857W7YBWR/elevate-fVVurYPeJgU-unsplash.jpg Insights - Afdækning af virksomheds-kulturen i Employer Branding og branding-strategier https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1696491765213-MNNLF53LA7RDM0QT1BU4/headway-5QgIuuBxKwM-unsplash.jpg Insights - Afdækning af virksomheds-kulturen i Employer Branding og branding-strategier https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1696491885365-9E6LVDHUBL0RQ12MV9A6/brooke-cagle-JBwcenOuRCg-unsplash.jpg Insights - Afdækning af virksomheds-kulturen i Employer Branding og branding-strategier https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1696492628183-3MRTLJ9SHKJKN9TK5K2S/patty-brito-Y-3Dt0us7e0-unsplash.jpg Insights - Afdækning af virksomheds-kulturen i Employer Branding og branding-strategier https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/829cafb5-90cb-4129-a152-fc81bbe447dc/peter_drucker.jpg Insights - Afdækning af virksomheds-kulturen i Employer Branding og branding-strategier - Culture Eats Strategy for Breakfast Culture Eats Strategy for Breakfast - Peter Drucker https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a5484ef2-2be2-4ffc-bee4-33b885154e5e/Billede2.png Insights - Afdækning af virksomheds-kulturen i Employer Branding og branding-strategier - Make it stand out VCI-modellen, Hatch & Schultz (2001) https://www.cphstrategy.com/insights/gaming-studie monthly 0.5 2023-08-23 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f65d4ab1-a7b7-4bdb-844b-31d230f9d246/ella-don-WB7LxMaqW-c-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 19 år: Min far skulle på et tidspunkt op kl. 5.30 for at gå på arbejde, og så fangede han mig til siddende foran computeren. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b659e573-a771-4272-a55d-36b84dc33456/fausto-sandoval-u2qP5qCLgQ4-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år: Vi har lavet alle mulige hemmelige tricks. Løbe hjem i frikvarteret, stå op om natten, når andre ikke spiller for at vinde bestemte ting. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/cd0fc1b5-12e6-4a7d-b98e-18ef1c1ef377/jose-gil-2pNdTBn4C7U-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år: Jeg blev udsat for phishing engang. Der kom en reklame op på et Counter Strike skin, som jeg trykkede på. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/58400aa4-ceee-4feb-9072-0622dd618120/fredrick-tendong-6ou8gWpS9ns-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år: Et spil bliver aldrig det samme fra gang til gang. Der sker altid noget nyt, og spillet udvikler sig. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/8220ffbb-3471-47e5-895b-9b5ec6d0b31e/luis-villasmil-ITFwHdPEED0-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år Da jeg var mindre fik jeg lommepenge, og alt røg i FIFA og Fortnite - 4-5.000 kr. på Fortnite og det det samme på FIFA. Og når man ikke spiller det mere, er det bare tabt. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/4c3039fe-b8a3-4681-ae00-b59652c6a45c/bartek-mazurek-2FCcLBiKRo4-unsplash+%281%29.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år: Når man står op om natten for at spille, er man lidt afhængig. Når jeg ikke spillede, var der ikke så meget at blive glad over. Der skulle man finde noget andet. Det hjalp efterskolen med. Efterskolen har gjort, at man ikke er så afhængig længere. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/530bc4f2-f0cf-4b55-adfa-840493ba2a91/jeremy-mcknight-ix9I7kfMpcc-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 20 år: Det er dejligt at spille med vennerne. At slappe af. Det er en måde for mig at holde kontakten til mine folkeskolekammerater. Vi mødes online. For mig er det ofte alt andet end spil. Vi snakker og catcher up. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6a968100-d471-4964-ad61-08aeb6635f1b/matthew-hamilton-7cFF-hrkNPc-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer 17 år: ·Jeg prøvede at tjene penge på at sælge skins, og så blev jeg snydt. Jeg overførte penge for skins, efter at jeg havde set hans pas og alt muligt, og så blev jeg alligevel snydt for 3500 kroner. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/34672bf9-51cd-492f-9ab7-ed6d24d0cd1f/javier-martinez-hUD0PUczwJQ-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 19 år: 90% af tiden er det for fællesskabet. Jeg begyndte at spille meget under Corona. Der mødte jeg mange mennesker online, som jeg også spiller med i dag. Der fik jeg et fællesskab, da jeg ikke kunne se andre mennesker. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/704cf3b5-5235-4adb-99d4-7c769c2f2313/axville-SXGVliZGS7I-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år: Hvis jeg skulle slukke og komme ud og spise aftensmad, blev jeg sur. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/5cca2be7-c2ef-40e5-9685-7550d46bb0f2/Sk%C3%A6rmbillede+2023-08-22+kl.+18.50.56.png Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Make it stand out De ti gamerråd - fra CPH Strategy’s fokusgruppe med gamere https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f7773922-75ad-4364-b9c0-3bbdf9adc7e6/clem-onojeghuo-kfoSKoWc9Gg-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f13dbd17-9180-4883-862f-07bf4df3692d/ella-don-XxcIHAtuCA8-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted Ved at gennemføre fokusgrupper med gamere og analysere eksisterende forskning og rapporter om emnet, har vi indsamlet en bred vifte af indsigter om gaming. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/2e4fed57-53c1-4e9e-a035-fb152563203d/mateo-nCU4yq5xDEQ-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år: Ens døgnrytme kan blive ødelagt. Om søndagen sover man til kl. 15.00, og så kan man ikke sove om aftenen. Det går ud over mandagen, når man kun har sovet et par timer. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/9f68ad36-5b6d-4710-b159-d47fc92930db/sigmund-By-tZImt0Ms-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år Jeg blev meget fokuseret på at komme op på ranglisten, og når min mor kom ind på mit værelse, blev jeg meget irriteret på hende. Jeg blev afhængig af dopamin. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/8f6517a5-ea97-41da-97db-e91d416707ce/mark-cruz-VW2oU66mwbc-unsplash.jpg Insights - Et studie i gaming: Fællesskabet, der er uafhængigt af tid og sted - Gamer, 17 år: Der har været mange diskussioner i vores familien. Jeg gad ikke de huslige ting som at gå med hunden og tømme opvaskemaskinen. Der blev jeg sur over det. https://www.cphstrategy.com/insights/esg-og-sdg monthly 0.5 2023-08-23 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/59b0ada1-9f9d-4c8b-bf6c-fbfc7eb519fa/vlad-hilitanu-QqSIuvz94s8-unsplash.jpg Insights - Forskellen mellem ESG og SDG Selvom ESG og SDG har det samme overordnede mål om at opnå et mere bæredygtigt samfund, er der en udbredt sammenblanding af begreberne, som var de identiske. Denne korte artikel har til formål at afklare forskellen mellem de to begreber og forklare, hvordan de bør indgå i en virksomheds strategi. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/844834c2-d2dd-463c-8012-494d6b698c5f/Sk%C3%A6rmbillede+2023-06-16+kl.+16.32.03.png Insights - Forskellen mellem ESG og SDG - Make it stand out ESG fungerer som en strategisk ramme for virksomheder til udvikling og implementering af en bæredygtig strategi, ligesom ESG-kriterierne sikrer langsigtet værdiskabelse samt gennemsigtighed over for virksomhedens kunder, investorer og andre samarbejdspartnere. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/721744f8-8095-4fed-ad6c-fc76549ae66f/Sk%C3%A6rmbillede+2023-06-16+kl.+16.41.26.png Insights - Forskellen mellem ESG og SDG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/insights/lifestyle-trends-a8lsp monthly 0.5 2023-06-16 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c18e806d-3b51-4f48-9615-9f9816d2aa14/Sk%C3%A6rmbillede+2023-06-08+kl.+11.52.21.jpg Insights - The Lipstick Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/insights/lifestyle-trends monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/59cf9d30-7afa-4941-b0c9-63326e526dbd/Micro+Experiences.jpg Insights - The Art of Living: Navigating some of the Latest Trends in Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f6881411-f38e-4ea5-9037-223fa984e1fe/So+Me+Theraphy.jpg Insights - The Art of Living: Navigating some of the Latest Trends in Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/8f14a1f8-f7a3-4136-b4a0-f1b1268f7f62/pexels-cottonbro-studio-6979590.jpg Insights - The Art of Living: Navigating some of the Latest Trends in Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c0fdb9ed-aa53-46f3-84dd-d79f048d3f04/Money-Saving.jpg Insights - The Art of Living: Navigating some of the Latest Trends in Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/36f8e062-cb80-4737-9908-2de1cd8ec27d/Me-Monitoring.jpg Insights - The Art of Living: Navigating some of the Latest Trends in Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/insights/travel-trends monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/790ef69c-034d-48e2-b392-ffbb0c1f6f72/flight_flexible-options-filters-1-1640x1312.jpg Insights - 10 rejsetrends i 2023 Som rejsende har man lært af pandemiens uforudsigelighed, og rejseindustrien er på vej ind i en ny æra af fleksibilitet, hvor risikofrie rejsebookinger ikke længere er en luksus, men et krav. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/2fa11c48-83da-407e-8b47-5edf91b18519/Photo%2BMay%2B04%2C%2B11%2B58%2B49%2BAM.jpg Insights - 10 rejsetrends i 2023 Bæredygtige oplevelser i naturen har også nået rejsebranchen, hvor sankning, trøffeljagt og tilberedning af måltidet over åben ild er blevet populære. Her tilbydes udendørs kulinariske rejseoplevelser, der engagerer alle sanser redefinerer den klassiske restaurantoplevelse. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/af8382e9-ea0f-47ba-9ad3-23676dc2447e/lucija-ros-MlCaPR4UTSw-unsplash.jpg Insights - 10 rejsetrends i 2023 Vi er oplevelseshungrende som aldrig før og i stedet for at vente på de “store” ferier, har vi fundet ud af, at små mikroeventyr er en god kur mod vores wanderlust. Derfor er mange rejseudbydere begyndt at designe ferieoplevelser, der højst varer 48 timer, men som giver en tiltrængt følelse af eventyr og udforskning. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1d2e6aa9-4870-4858-9dd1-f31c8a680b38/Sk%C3%A6rmbillede+2023-03-07+kl.+22.38.44.jpg Insights - 10 rejsetrends i 2023 Wellness-turisme er en voksende trend i rejseindustrien, hvor flere og flere rejsende ønsker at forbedre deres fysiske og mentale helbred under deres ferie gennem alt fra fysiske aktiviteter, sund mad over til reelle sundheds-retreats, hvor kroppen måles og “udbedres” under sit ophold. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d74ce051-b409-4c5d-b091-9f53abaf0b4e/91999b3fc5de2a544d556ed68c91b816.jpg Insights - 10 rejsetrends i 2023 Der er en stigende efterspørgsel på akademiske eventyr, hvor kulturentusiaster og videbegærlige rejsende lærer fra eksperter. Som eksempel tilbyder Hyatt Regency på Maui gæsterne muligheden for at lære om astronomi gennem sessioner ledet af en NASA-ambassadør, ligesom The Library Hotel i New York tilbyder forfatter-workshops. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c7cab0e1-81d3-4f0a-bb9f-d8aaa6ff6277/fly-d-xcG3Yg6iCQg-unsplash.jpg Insights - 10 rejsetrends i 2023 Interessen for psykedelisk terapi er markant øget i de seneste år og har ført til, at psykedeliske retreats er opstået over hele verden. Her handler det om selvindsigt, selvudvikling og heeling gennem psykedeliske stoffer som fx psilocybin eller ayahuasca under opsyn af vejledere eller terapeuter. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/0f35f537-7ee6-4c99-89f1-87a64d38f827/allex-86kBwsQ9VfU-unsplash.jpg Insights - 10 rejsetrends i 2023 Rejsende søger i stigende grad mere meningsfulde og autentiske oplevelser som en modtrend til den traditionelle turistoplevelse. Som rejsende vil man ikke anses som en turist, men snarere opfattes som en besøgende, der “blender ind” i det lokale miljø. Herved opnås en autentisk oplevelse og en dybere forståelse af det sted, man besøger. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/4f69bc19-8253-441d-9ca6-a7a9b24db787/levi-van-leeuwen-HmwyUWpVGNk-unsplash.jpg Insights - 10 rejsetrends i 2023 Som følge af den negative påvirkning, overturisme har haft på nogle af verdens mest populære destinationer, er reguleret turisme den nye virkelighed for rejsende. Det betyder, at der er begrænsninger for, hvilke steder man kan besøge og hvornår. Her foregår de rejsendes besøg på den lokale befolknings præsmisser, og der tages hensyn til miljøet, kulturen og samfundet på destinationen. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b3d439cd-bcfc-4a21-8537-8a8a097fb9b8/mark-broadhead-D9b5pe9uKGk-unsplash.jpg Insights - 10 rejsetrends i 2023 Livsstilen som digital nomade, hvor man lever og arbejder uafhængigt af tid og sted har udvisket grænserne mellem arbejde og ferie. Digitale nomader rejser ofte i længere perioder og opholder sig længere på hver destination end traditionelle turister, hvilket har ført til en efterspørgsel på løsninger, hvor digitale nomader kan integrere deres livsstil og arbejde. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6a32ff17-e5a1-4805-b47c-200a4973f031/benjamin-davies-mqN-EV9rNlY-unsplash.jpg Insights - 10 rejsetrends i 2023 Survivalism eller "overlevelsesturisme" er en type rejse, hvor man er selvforsynende og forsøger at leve med minimal hjælp i øde områder. Her skaleres der op og ned ud fra ens egne ambitioner, og rejseformen rummer alt fra kanoture i Sverige til “Alene i vildmarken”-koncepter. https://www.cphstrategy.com/insights/generation-alpha monthly 0.5 2023-03-21 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/5764d0b7-8bed-42e6-9631-0eb98bb71578/kelly-sikkema-4FwEuaWFxgE-unsplash.jpg Insights - Generation Alpha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/cfe84859-7599-4659-9130-a21c10f25881/Mattels+k%C3%B8nsneutrale+Barbie-kollektion.jpg Insights - Generation Alpha - Make it stand out Mattels kønsneutrale Barbie https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6945bd2f-6609-4b0f-bd78-74529205ffb7/annie-spratt-Ewfrjh0GvtY-unsplash.jpg Insights - Generation Alpha - Overgangen fra generation Z til Alpha er glidende, og der er derfor ingen markant forskel på de to generationer. Derimod bygger Alpha’erne videre på generation Z’s kampe og værdier. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ad3c610d-c587-4439-a987-484819e341d7/caroline-hernandez-5BKUtjC7O6A-unsplash.jpg Insights - Generation Alpha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/12dea8fa-92e5-483e-9755-4e4a8ec0f5a4/bhnjkl%C3%A6%C3%B8.png Insights - Generation Alpha - En amerikansk undersøgelse fra 2019 viste fx, at generation Alpha er betydeligt mere inkluderende og tolerante end deres forældregeneration (Millenials) var som 7-9-årige, ligesom at bæredygtighed og miljøet ligger højt på agendaen hos generation Alpha. https://www.cphstrategy.com/insights/new-aging monthly 0.5 2023-03-03 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/5d8c8e41-53c2-41ef-b0ba-3e01745d705d/wczPqBpuW5ezKFsT2PKcvP-1200-80.jpg Insights - The New Aging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/aa497bdc-24e5-4420-8717-d3c18337a832/jonathan-cooper-pD3l85x-qo4-unsplash.jpg Insights - The New Aging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/370c2e03-6ec1-42c4-850d-e398bb59092c/logan-weaver-lgnwvr-hIPexC5pXxg-unsplash.jpg Insights - The New Aging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/509b5c4a-98e0-4952-9648-6d6751b4601a/christian-bowen-TOKVE7PNwAc-unsplash.jpg Insights - The New Aging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/913f94bc-341a-470e-a6d6-42d5f79bd87b/Screenshot-2023-01-10-at-11.58.57-1024x685.jpg Insights - The New Aging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/insights/trend-2023-self-love/060323 monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1260f455-99c7-4ff4-9620-f1f0ffb42356/Billede1.jpg Insights - Trend: Self Love - Self love er en bevægelse, der opfordrer mennesker til at elske og respektere sig selv, uanset hvad deres krop, sind eller livssituation måtte være. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/28f4163e-433e-4ca2-9a7c-641ed7d93875/darius-bashar-xMNel_otvWs-unsplash.jpeg Insights - Trend: Self Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/e5667528-05ec-43f2-b241-be097f0232af/mnbvbnm.jpg Insights - Trend: Self Love - Make it stand out Sephora’s kampagne "We Belong to Something Beautiful" hylder mangfoldighed og inklusion og opfordrer folk til at elske sig selv og deres egen skønhed. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f9139cea-4879-49b5-a796-5a850d3caec3/nik-q1n1LmoL4Es-unsplash.jpg Insights - Trend: Self Love - TikTok har været den vigtigste platform for self love. Her har trenden kunnet sprede sig og nå en bredere og yngre målgruppe med brugere, der deler personlige historier, opmuntring og positivitet, hvilket har skabt et fællesskab omkring selvaccept og selvkærlighed. https://www.cphstrategy.com/insights/arbejdet-skal-tilpasses-livet monthly 0.5 2023-02-24 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/413edfa9-865d-42ca-9afd-ef5b588f5d0e/greg-rakozy-oMpAz-DN-9I-unsplash.jpg Insights - Arbejdet skal tilpasses livet - Make it stand out Den stærke, fælles fortælling om virksomhedens Purpose skal mærkes og efterleves af medarbejderne. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c73ae1df-f255-487e-92db-b7c7a547a686/lhgfghjkl%C3%A6.png Insights - Arbejdet skal tilpasses livet - Gartners Human Deal-model kan bruges som et framework til at sikre sig, at man kommer omkring alle aspekter af de emotionelle og funktionelle behov, når man udvikler sine Employment Value Propositions. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/61673c23-b98f-489c-b531-e0090e5dfb16/pexels-peter-olexa-4012966.jpg Insights - Arbejdet skal tilpasses livet - Make it stand out Radical Flexibility - den hybride arbejdsplads https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/19c2d529-ab79-442a-8160-47f0cb3d6310/pexels-pixabay-269323.jpg Insights - Arbejdet skal tilpasses livet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/9fb41a54-3ba1-4e13-aff0-497442370e9a/aziz-acharki-U3C79SeHa7k-unsplash.jpg Insights - Arbejdet skal tilpasses livet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d3a432ce-ab21-4a96-bd38-6290f639aef3/Faelles-06-tilbage-pA%CC%83%C2%A5-job.jpg Insights - Arbejdet skal tilpasses livet - Make it stand out Jobglæden og den mentale trivsel øges med 23%, når medarbejdere opnår en stærk relation https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/eb112183-cb34-4692-89e3-79a43d196ed6/kajetan-sumila-6A68clvu0hw-unsplash.jpg Insights - Arbejdet skal tilpasses livet - Make it stand out Personal Growth - Især Generation Z har brug for en høj frekvens af anerkendelse og feedback https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/595b17f4-5d87-4e4d-aabf-4aa7c0dae203/etienne-girardet-KJUxU9Nhm8U-unsplash.jpg Insights - Arbejdet skal tilpasses livet - Make it stand out Holistic Wellbeing - Sørg for, at medarbejderne gør brug af sine personalefordele. https://www.cphstrategy.com/insights/tag/sdg monthly 0.5 https://www.cphstrategy.com/insights/tag/esg monthly 0.5 https://www.cphstrategy.com/insights/tag/Strategy+copenhagen monthly 0.5 https://www.cphstrategy.com/insights/tag/sustainability monthly 0.5 https://www.cphstrategy.com/insights/tag/CPH+Strategy monthly 0.5 https://www.cphstrategy.com/insights/tag/Strategi+K%C3%B8benhavn monthly 0.5 https://www.cphstrategy.com/press daily 0.75 2024-12-29 https://www.cphstrategy.com/press/cph-strategy-is-proud-to-support-armenias-brightest-startups-in-yerevan monthly 0.5 2024-12-29 https://www.cphstrategy.com/press/call-me-lancerer-ny-strategisk-brand-platform monthly 0.5 2024-02-07 https://www.cphstrategy.com/press/mandagmorgen monthly 0.5 2024-02-07 https://www.cphstrategy.com/press/mlist monthly 0.5 2024-02-07 https://www.cphstrategy.com/press/bhnckes-nye-strategiske-platform monthly 0.5 2024-02-07 https://www.cphstrategy.com/press/gymnasie-bliver-bureau-for-en-uge monthly 0.5 2024-02-07 https://www.cphstrategy.com/press/ny-l-skabt-af-mlgruppen monthly 0.5 2024-02-07 https://www.cphstrategy.com/press/blog-post-title-three-se6hr monthly 0.5 2024-02-07 https://www.cphstrategy.com/press/tag/%23innovation monthly 0.5 https://www.cphstrategy.com/press/tag/%23cphstrategy monthly 0.5 https://www.cphstrategy.com/press/tag/%23mixmethods monthly 0.5 https://www.cphstrategy.com/press/tag/%23changemangement monthly 0.5 https://www.cphstrategy.com/press/tag/%23wilke monthly 0.5 https://www.cphstrategy.com/press/tag/%23sasinstitute monthly 0.5 https://www.cphstrategy.com/future-scenario-workshops daily 0.75 2024-12-14 https://www.cphstrategy.com/future-scenario-workshops/startups-get-your-narrativ-right monthly 0.5 2024-10-06 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/baa1683c-500d-4ca7-b710-a6e9c0797c5f/Billede2.jpg Workshops - Start-Ups: Get Your Narrative Right! https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/27c1ec36-47c6-4c35-ae1d-7f6039c648fc/Billede3.jpg Workshops - Start-Ups: Get Your Narrative Right! https://www.cphstrategy.com/future-scenario-workshops/segmentation monthly 0.5 2024-10-06 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/e0c3a934-329d-4b32-b6c1-254a5a98df4f/image-asset.jpg Workshops - Stay Ahead with with Updated Customer Segmentations The key lies in regularly updating and enriching your customer segments to align with current trends and dynamics. This not only provides a more accurate picture for employees crafting strategies and products but also breathes new life into these segments, making them relevant and appealing once more. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/44f3d50c-0979-452a-b264-d9ea85d5f142/image-asset.jpg Workshops - Stay Ahead with with Updated Customer Segmentations - Many companies invest in crafting segmentations but fall short when it comes to utilizing them effectively. At CPH Strategy, we redefine and update your segmentations by leveraging the insights of qualitative data. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/bdae3ed4-ab26-43ba-9614-b59c8e11ae5d/image-asset.jpg Workshops - Stay Ahead with with Updated Customer Segmentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/future-scenario-workshops/brief monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b00822f2-08a0-410e-93f7-e2952ee51454/image-asset.jpg Workshops - Workshop: Master the Art of Briefing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/afd4056b-ca7e-487a-9c13-1b591658743a/image-asset.jpg Workshops - Workshop: Master the Art of Briefing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/future-scenario-workshops/brands-L6ktu monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1985aa40-9625-4b67-a93d-a22901e71f90/image-asset.jpg Workshops - Innovation Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d7b4659e-11ed-407f-9f4c-fa70359eed6e/image-asset.jpg Workshops - Innovation Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/33b0b593-78f5-4627-a47b-d49a6fed190a/image-asset.jpg Workshops - Innovation Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/future-scenario-workshops/esg monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1e2a99f8-11eb-41d3-9285-72e2a1e7233b/mert-guller-jFBWOaoS-7o-unsplash.jpg Workshops - Innovation for a Sustainable Future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/future-scenario-workshops/genz monthly 0.5 2024-03-31 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/934ec3f6-6b03-4f5d-9900-b52120c005a6/woman-generation-z.jpg Workshops - Innovation workshop with Generation Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cphstrategy.com/future-scenario-workshops/travel monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d977b4cf-3fcd-422b-b79d-e8a8cbdb20e1/alex-bertha-Jyg7xHRmXiU-unsplash.jpg Workshops - Future Scenario Workshop for the Travel Industry - Our 4-hour workshop, spanning over two sessions, gives you the knowledge and tools to innovate and adapt to the evolving needs of travellers. https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/40248d5a-442c-4934-bebc-0277b68772b4/guilherme-stecanella-_dH-oQF9w-Y-unsplash.jpg Workshops - Future Scenario Workshop for the Travel Industry - After the workshop, we will compile all the generated ideas into a comprehensive ideation catalogue. The catalogue will serve as a valuable resource, providing you with a curated collection of potential innovations for future projects - in order to stay relevant and distinguish yourself in the competitive travel market. https://www.cphstrategy.com/future-scenario-workshops/beauty monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/9bbdef30-0bce-4a93-8fb9-e9921cbe2d4e/content-pixie-0z4h9qneDMA-unsplash.jpg Workshops - Future Scenario Workshop for Beauty Brands - Our 4-hour workshop equips you with the knowledge and expertise to innovate and create new services and products, allowing you to meet consumer demands, maintain relevance, and differentiate yourself in a competitive market. https://www.cphstrategy.com/contact daily 0.75 2024-03-03 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/e3acc55f-51f5-4222-8430-6dafb91514a0/Susannelund1252-lav.jpg https://www.cphstrategy.com/clients daily 0.75 2024-12-15 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/73a97c74-3fbe-467e-908b-aef4131f5eb5/Sk%C3%A6rmbillede+2023-08-25+kl.+16.50.02.jpg https://www.cphstrategy.com/our-services daily 0.75 2024-03-04 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/79ec1806-0eb8-4ce6-8c9c-ecdd14c335de/Billede7.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/9a34b34f-1532-41bb-a8dc-a4568443cc30/morgan-housel-PcDGGex9-jA-unsplash.jpg https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c4c3b635-393b-4115-ac7d-2b2177550366/joshua-hibbert-Pn6iimgM-wo-unsplash.jpg https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d7c581b6-8929-4f76-bd80-d929190f3e7f/52016443057_ab3ee632c2_k-kopi.jpeg https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a0cf1eee-4f34-4864-bdb4-085cb1e3e00e/52017997545_79074dd9e7_h-kopi.jpeg https://www.cphstrategy.com/home daily 1.0 2024-12-31 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/f259b2b0-f47d-409e-8ef5-40a3837e74f5/Billede7.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/c59c80bc-7254-4d3d-9587-03e4caa4926c/Sk%C3%A6rmbillede+2023-07-31+kl.+15.46.45.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6731887f-81fc-4d4b-a814-7f7c5f1fdb29/Sk%C3%A6rmbillede+2023-07-31+kl.+17.01.29.jpg https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/3744d7e0-122d-40e8-9b0d-0d7fe58fc7b3/Billede7.png https://www.cphstrategy.com/talks daily 0.75 2023-08-25 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/799f7bc2-5d49-4118-81d9-26d9419476fb/IMG_5476.jpg https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d7527555-2e63-40c4-b6a0-46316e011f89/tanya-pro-DPxgBhW64Kk-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/4b867f5d-7e62-4865-b4a7-aea81c046723/guilherme-stecanella-_dH-oQF9w-Y-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b9d10cbe-3f0c-445c-bc12-dfdb4e9d1ab0/noah-buscher-x8ZStukS2PM-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a405e8fe-6d7d-44bb-8b44-465bc062eb60/jonathan-borba-JzCC_b280fM-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/71753c17-cee1-4054-a6fe-23c7790393bf/diego-ph-fIq0tET6llw-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/294b8e08-bc0f-4423-8b17-84400c1d6c26/armand-khoury-Ba6IlmAzl-k-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/148865ab-a154-4d45-a68a-4ac50f8bf950/Sk%C3%A6rmbillede+2023-08-22+kl.+18.31.29.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/ab2abfdc-8d00-4111-8817-fec35a87eeb9/logan-weaver-lgnwvr-hIPexC5pXxg-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/954e4e80-5f34-4102-a1c5-98498a28557e/jacek-dylag-PMxT0XtQ--A-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6d432d93-a93b-4356-9fe4-97a5e0be75c5/emma-simpson-mNGaaLeWEp0-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/a8795688-57c2-41e1-98f6-10766acd8f9c/mike-petrucci-c9FQyqIECds-unsplash.jpg CPH Talks https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/44953f62-f3df-4204-b2af-3e440d1ad7c1/johannes-plenio-6XUA5KQ9-1k-unsplash.jpg CPH Talks https://www.cphstrategy.com/credentials daily 0.75 2025-07-09 https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/77136e93-7113-40a8-a1f0-d79d570774e5/eva+lundgreen.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/baf77a32-f383-42b5-aedc-435d31afeee2/Billede1.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/25253b92-7cbb-4ddf-9d07-e61623ed7d64/Stephanie+Illgner.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b86ce7c1-aabe-41a4-b004-42c45ff826de/jan+axel+jansson.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/1e7b592b-ef69-4f42-bf9f-caeffca39c4a/charlotte+staal+dinesen.jpeg https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/04411d0d-b646-48f0-b79a-19045c91b8f2/Dino+Karalic%2C+Tour+Compass.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/53c82fb9-2dd0-42e1-8b7f-6eee1f9eccd7/rie+skovgaard.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/82c4291e-3c93-4743-842a-f9f19194f0ad/s%C3%B8ren+br%C3%B8ndholt+nielsen+DFDS.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/256bd440-b302-42c5-a064-6601b01daf6f/Kasper+Andreasen%2C+Royal+Unibrew.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/86c38ac9-6dea-4cf7-bdd6-e20de903f176/karina+Balling.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/6cabad26-4fe5-47fa-9909-e32f0040675a/Sk%C3%A6rmbillede+2025-07-09+kl.+14.30.30.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/b8b35ba2-246b-4a84-857a-d7d7ecc44027/kenneths+damsgaard.png https://images.squarespace-cdn.com/content/v1/60ed996762d1ac409558fb53/d9b9d03a-9709-4aa6-85ed-96e624bd44f6/Miriam-Plon-Sauer1-kopi-465x440.jpg