CPH Strategy
CPH Strategy is a Copenhagen-based strategy and innovation agency, founded in February 2021.
We specialize in the dynamic intersection of business design, brand design, and product design — creating strategies and innovations that humanize brands, drive business growth, influence culture, and transform consumers into loyal ambassadors.
clients at
cph strategy
Our Belief
We believe that brands are just like people.
You can’t force people to like you. You can only earn their respect and trust through your beliefs and actions. Brands need to act, be relevant, thoughtful, helpful, solve problems and a myriad of other things that make people fall in love with them. Creating a brand is as complex as creating a personal relationship.
humanizing brands through business design, brand design
& product design
CPH Strategy operates at the intersection of business design, brand design and product/service design.
Our conviction is simple: humanizing brands is the most powerful driver of growth. By integrating all three disciplines, we help our clients build brands people genuinely care about — and businesses that grow because of it.
Cases
What clients Are Saying…
“Jeg kan varmt anbefale CPH Strategi og Susanne Lund. Susanne er ubetinget en af de dygtigste strateger, jeg har arbejdet med i mine mere end 20 år i FMCG.
Hun besidder stor indsigt og en meget stærk forståelse for trends, forbruger- og shopper adfærd og hun formår på en særligt overbevisende måde at koble indsigt med strategi og konkrete handlingsplaner. Hun udviser samtidig stor kreativitet og har evnen til at omsætte analyser til retning, der giver mening i praksis.”
— Jeanette Ruby,
Marketing & Innovation Director Orkla Danmark
“CPH Strategy har været en afgørende partner i arbejdet med at revitalisere Merrild. Gennem dyb forbrugerforståelse, grundige analyser og en stærkt faciliteret proces hjalp de os med at definere en opdateret brandposition, en klar vækststrategi og de centrale arbejdsstrømme, der skulle styrke brandets fundament for fremtiden. Deres arbejde spændte fra udvikling af målgruppe, brandplatform og porteføljestrategi til konkrete anbefalinger for kommunikation og design.
Det, der imponerede mig mest, var deres evne til at kombinere strategisk tyngde med praktisk anvendelighed og skabe reel alignment på tværs af lokale, regionale og globale interessenter.”
— Tobias Feix,
Senior Marketing Manager, Lavazza Denmark Our Services
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• Winning aspiration / purpose
• Playing field
• Portfolio strategy
• Value proposition mapping
• Brand architecture
• Customer journey
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• Brand audit
• Brand positioning
• Brand personality
• Brand story
• Go-to-market plan
•MarCom plan
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• New products & services
• New concepts
• New brands
• Service innovation
• Concept development
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• Trend Seminar/webinar
• Audience Workshop
• Trend Reports
Mentorship & accelerator programmes
83 start-ups mentored across four international cohorts
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20 start-ups mentored
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20 start-ups mentored
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20 start-ups mentored
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23 start-ups mentored
Our values
Openness, Honesty, Collaboration, Fun and Respect.
We believe that brilliant strategies can only be created in a culture built on openness, honesty, collaboration, fun, and respect for each other.
Our Network
To create solid end-to-end solutions for our clients, we work with the best specialists in research, design, advertising, digital experience and media.
Get in touch
CEO Susanne Lund
sl@cphstrategy.com
+45 30 53 10 20
CPH STRATEGY
Dampfærgevej 2, 1. th
2100 Copenhagen Ø
CVR: 42 13 00 44