CPH Strategy

Humanizing brands.

Creating businesses built to win.

CPH Strategy is a strategic innovation agency helping organizations discover where to play, how to win, and build brands people choose.

read about our services

CPH Strategy combines Business Design, Brand Design, and Product & Service Design to help organizations discover new opportunities, create meaningful innovation, and build businesses people choose.

We see design not as aesthetics, but as a strategic advantage. By combining human insight with commercial thinking, we help organizations solve complex challenges, uncover opportunities others overlook, and turn ideas into strategies, brands, products, and services that create lasting value.

Connecting business, brand, and innovation enables organizations to become more relevant, more distinctive, and better positioned for sustainable growth.

clients at
cph strategy

Since 2021, we've had the privilege of partnering with 77 organizations and companies to uncover new opportunities, build stronger brands, and create sustainable growth

Our Services

Answering where to play and how to win requires more than strategy alone. It requires connecting insight, business, brand, and innovation into one integrated approach

  • Turning change into competitive advantage.

    The future belongs to organizations that understand people before markets, and signals before trends. We help leaders uncover the insights shaping tomorrow—from emerging customer behaviours and cultural shifts to market dynamics and technological change.

    By combining foresight, research, and human insight, we identify new opportunities, reduce uncertainty, and provide the strategic intelligence that fuels better business decisions, stronger brands, and more meaningful innovation.

    Typical services

    • Trend & Foresight Analysis

    • Consumer & Customer Insights

    • Market & Category Analysis

    • Cultural Insights

    • Innovation Research

    • Qualitative Research

    • Customer Validation

  • Designing businesses built for tomorrow.

    We help organizations uncover new growth opportunities, define winning strategies, and design business models that create long-term competitive advantage. By combining business strategy, customer insight, and innovation, we turn complexity into clear strategic direction.

    Typical services

    • Growth Strategy

    • Business Strategy

    • Innovation Strategy

    • Business Model Design

    • Opportunity Identification

    • Customer & Market Insights

    • Go-to-Market Strategy

    • Portfolio Strategy

    • Organizational Transformation

  • Designing brands people choose.

    Strong brands are built on more than great communication. We help organizations define why they matter, what they stand for, and how they create value for people. From positioning to purpose, we build brands that create emotional relevance and commercial impact.

    Typical services

    • Brand Strategy

    • Brand Positioning

    • Brand Purpose

    • Brand Architecture

    • Brand Identity

    • Messaging Framework

    • Employer Brand

    • Communication Strategy

    • Brand Experience

  • Designing products and services people actually want.

    The best products solve real human problems. Using human-centered design, customer insight, and rapid validation, we help organizations create products, services, and experiences that people adopt, love, and recommend.

    Typical services

    • Product Innovation

    • Service Design

    • Customer Experience Design

    • User Research

    • Concept Development

    • Opportunity Validation

    • Product-Market Fit

    • Customer Journey Design

    • Prototype Testing

Cases

  • Creating a Modern Care Brand – From Strategy to Shelf

    AVIVIR

    Read More

  • Turning breakthrough CO2 protein technology into everyday food

    Orkla Foods

    Read More

  • Creating a Growth Strategy for the Future of Danish Coffee Culture

    Merrild

    Make It

  • A strategic growth foundation for the condiment category

    Orkla Foods

    Read More

  • Designing the Strategy Behind Future Passenger Growth

    Metroselskabet

    Click Here

  • Aligning Leadership Around a Shared Strategic Direction

    Novo Nordisk Engineering (NNE)

    Click Here
see all cases

What clients Are Saying…

“Jeg kan varmt anbefale CPH Strategi og Susanne Lund. Susanne er ubetinget en af de dygtigste strateger, jeg har arbejdet med i mine mere end 20 år i FMCG.

Hun besidder stor indsigt og en meget stærk forståelse for trends, forbruger- og shopper adfærd og hun formår på en særligt overbevisende måde at koble indsigt med strategi og konkrete handlingsplaner. Hun udviser samtidig stor kreativitet og har evnen til at omsætte analyser til retning, der giver mening i praksis.”

— Jeanette Ruby, 
Marketing & Innovation Director Orkla Danmark

“CPH Strategy har været en afgørende partner i arbejdet med at revitalisere Merrild. Gennem dyb forbrugerforståelse, grundige analyser og en stærkt faciliteret proces hjalp de os med at definere en opdateret brandposition, en klar vækststrategi og de centrale arbejdsstrømme, der skulle styrke brandets fundament for fremtiden. Deres arbejde spændte fra udvikling af målgruppe, brandplatform og porteføljestrategi til konkrete anbefalinger for kommunikation og design.

Det, der imponerede mig mest, var deres evne til at kombinere strategisk tyngde med praktisk anvendelighed og skabe reel alignment på tværs af lokale, regionale og globale interessenter.”

— Tobias Feix, 
Senior Marketing Manager, Lavazza Denmark
See all credentials

Mentorship & accelerator programmes

117 start-ups mentored across five international cohorts

  • 20 start-ups mentored

    1. Biocentric

    2. Caselens

    3. Doccy

    4. Doctor Yan

    5. doodooc

    6. Edmap

    7. FiveBrane

    8. Hirebee

    9. Hoviv

    10. Kerpak

    11. LunarTech

    12. Moby

    13. Pearch.AI

    14. Prodmap

    15. Sestive

    16. Tactun

    17. Text'nPayMe

    18. The Fintch

    19. Wearify

    20. Zegashop

  • 20 start-ups mentored

    1. 1doc

    2. 4rize

    3. Alsha

    4. AiGroup

    5. Arize

    6. Bito

    7. Cradle

    8. DDC

    9. Insight360

    10. Jett Investment Service

    11. Karmon

    12. Karmon AI

    13. MilliyPay

    14. Neural Payments

    15. Payzor

    16. Payzor AI

    17. pDaftar.uz

    18. Robosell.uz

    19. Urbo

    20. UzbekVoiceAI

  • 20 start-ups mentored

    1. Aeda Wallet

    2. AgroLink

    3. BarControl

    4. Biogen

    5. BMRC

    6. COPA

    7. Expath

    8. gampr.ai

    9. Grintraq

    10. HICARE GROUP

    11. HogaTAR

    12. Kartes Analytica

    13. LitArchive

    14. rBlox

    15. SoundGate

    16. StepX Armenia

    17. TAOS

    18. Testops

    19. TopMessage

    20. TrainForge

  • 23 start-ups mentored

    1. archtaste

    2. ATELIA

    3. BeachMaster

    4. Bidpanion

    5. Drospect AI

    6. écentic

    7. Greecon

    8. Holos Health

    9. Katalogim

    10. LekoTech

    11. Levita

    12. Logsion

    13. MedicAL Wallet

    14. Onemor

    15. Rent From Locals

    16. Sainni

    17. SKAITECH

    18. SmartDose

    19. Sorsend

    20. teracrowd

    21. Tribu World

    22. Vrtex

    23. VX NORTH

  • 34 Startups

    1. abda AI, Inc.

    2. EtheryTech

    3. Empy.AI

    4. Tedly

    5. BeautyFlo B.V.

    6. JAN DIGITRUST

    7. Dhomie

    8. Bleenk AI

    9. Megaladata

    10. Muvia Inc.

    11. RUXEN

    12. SafeGround Technologies

    13. Salute AI

    14. FIGURINGS

    15. Uray Technologies

    16. Resonance

    17. BeeSync

    18. LexAI

    19. AgenticFi

    20. AgriLense

    21. AI SalesMan

    22. CFO

    23. CipherLab

    24. ClinNano

    25. COPA

    26. Creative Engineering

    27. Dokie

    28. Elevaid

    29. Gruvi.ai

    30. HIJob

    31. LitArchive

    32. Marketplace

    33. Space Mission

    34. ZenOS EHR

Our values

Openness, Honesty, Collaboration, Fun and Respect.

We believe that brilliant strategies can only be created in a culture built on openness, honesty, collaboration, fun, and respect for each other.

Our network

To create solid end-to-end solutions for our clients, we work with the best specialists in research, design, advertising, digital experience and media.

Get in touch

CEO Susanne Lund
sl@cphstrategy.com
+45 30 53 10 20

CPH STRATEGY
Dampfærgevej 2, 1. th
2100 Copenhagen Ø
CVR: 42 13 00 44