CPH Startegy research methods
People say one thing. They do another. And feel a third.d feel a third.
That gap is where the strongest insights live. We get close to people through qualitative methods, fieldwork and AI, so your strategy is built on what people actually do and feel, not on assumptions.
How We work
No two challenges are the same — so we never start with the method. We start with what you need to know.
Listening platform. Who do we need to talk to, and what do we need to learn from them? We define the audience and the questions that matter most to your business.
Research methods. We choose the methods that best answer those questions, combining what people say with what they actually do.
Insight and innovation. We distil the patterns into one human truth and turn it into strategy, concepts and initiatives that meet a real need.
The full toolbox
Twenty-one methods across qualitative, quantitative and AI research. We combine them to fit the question.
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Retail safari
Shop along
Observation
Home studies
Depth interviews
Jobs to Be Done
Focus groups
Audience LIVE Lab
Co-creation workshops
Diary studies
Voxpop
Online community ethnography
Customer journey mapping
Service blueprint
Empathy map
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Surveys
Card sorting
Digital behavioural data
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Synthetic users
AI-assisted analysis