Talk: Understanding Generation Z

What shapes the next generation of employees, consumers and decision-makers?

Generation Z is entering the workforce, influencing culture and reshaping expectations of brands and employers. But what truly characterises this generation — and what does it mean for your organisation?

In this engaging and insight-driven talk, CPH Strategy brings Generation Z to life. We explore the values, behaviours and cultural forces shaping young people today, including how they view work, leadership, communication, brands, consumption and the future.

You will gain a deeper understanding of:

• What defines Generation Z and how they differ from previous generations

• What they expect from employers, leaders and workplace culture

• How brands can build relevance, trust and meaningful relationships with them

• What motivates their choices, behaviours and engagement

• Common misconceptions about Generation Z — and what the reality looks like

Tailored to your organisation

The talk can be adapted to your specific challenges, industry and areas of interest. Whether you want to understand Generation Z as employees, consumers, customers or future decision-makers, we tailor the content to ensure it is relevant and actionable for your organisation.

Direct access to young perspectives

CPH Strategy has access to a dedicated youth panel, allowing us to go beyond general trends and statistics. We can involve young people directly to explore your specific questions, test assumptions and provide fresh, honest perspectives on the topics that matter to you.

This means the talk can combine strategic insights with real voices from Generation Z — creating a nuanced and up-to-date understanding of the generation.

Relevant for

Leadership teams, HR professionals, employer-branding teams, marketing departments, brand teams and organisations looking to understand and engage the next generation.