Talk: Understanding GENERATION ALPHA

What is shaping Generation Alpha — and what will it mean for brands, employers and society?

In this insight-driven talk, CPH Strategy explores the behaviours, expectations and cultural influences shaping the youngest generation. We look at how technology, family life, education and new forms of communication affect the way they think, learn and engage with brands.

Tailored to your needs

The talk can be adapted to your organisation, industry and specific questions. Whether you want to understand Generation Alpha as future consumers, employees or decision-makers, we tailor the content to the topics most relevant to you.

Real perspectives from young people

Through our youth panel and qualitative research, we can bring direct perspectives from children, young people and families into the session. This allows us to combine strategic insight with real voices, current behaviours and emerging needs.