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CPH STRATEGY
Services
Credentials
Clients
Cases
Insights
CPH Talks
Workshops
Press
Contact
Services
Credentials
Clients
Cases
Insights
CPH Talks
Workshops
Press
Contact
JACK & JONES: Understanding Brand Strength Across Europe
susanne lund 6/11/26 susanne lund 6/11/26

JACK & JONES: Understanding Brand Strength Across Europe

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Tryg: Creating a Strategic House that translates Purpose into Action
susanne lund 6/10/26 susanne lund 6/10/26

Tryg: Creating a Strategic House that translates Purpose into Action

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Metroen: Designing the Growth Strategy Behind Future Passenger Growth
susanne lund 6/10/26 susanne lund 6/10/26

Metroen: Designing the Growth Strategy Behind Future Passenger Growth

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Hovedstadens Letbane: Building the Go-To-Market Strategy
susanne lund 6/10/26 susanne lund 6/10/26

Hovedstadens Letbane: Building the Go-To-Market Strategy

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Novo Nordisk: Creating a Global R&D Summit That Connected Science, People and Purpose
susanne lund 6/10/26 susanne lund 6/10/26

Novo Nordisk: Creating a Global R&D Summit That Connected Science, People and Purpose

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NNE: Aligning Leadership Around a Shared Strategic Direction
susanne lund 6/10/26 susanne lund 6/10/26

NNE: Aligning Leadership Around a Shared Strategic Direction

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Turning breakthrough CO₂ protein technology into everyday food
susanne lund 6/10/26 susanne lund 6/10/26

Turning breakthrough CO₂ protein technology into everyday food

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A Strategic Platform for DR Koncerthuset
susanne lund 6/8/26 susanne lund 6/8/26

A Strategic Platform for DR Koncerthuset

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Orkla: A strategic growth foundation for the condiment category
susanne lund 6/3/26 susanne lund 6/3/26

Orkla: A strategic growth foundation for the condiment category

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Easyfood: Turning in-store behaviour into category opportunities
susanne lund 6/3/26 susanne lund 6/3/26

Easyfood: Turning in-store behaviour into category opportunities

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AVIVIR: Creating a Modern Care Brand – From Strategy to Shelf
susanne lund 6/3/26 susanne lund 6/3/26

AVIVIR: Creating a Modern Care Brand – From Strategy to Shelf

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Egedal Erhverv: Fra medlemsforening til samlingspunkt for lokalt erhverv
susanne lund 6/3/26 susanne lund 6/3/26

Egedal Erhverv: Fra medlemsforening til samlingspunkt for lokalt erhverv

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Sinal: A strategic foundation for a new independent brand identity
susanne lund 6/3/26 susanne lund 6/3/26

Sinal: A strategic foundation for a new independent brand identity

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Merrild: Creating a Growth Strategy for the Future of Danish Coffee Culture
susanne lund 6/3/26 susanne lund 6/3/26

Merrild: Creating a Growth Strategy for the Future of Danish Coffee Culture

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Strategic Portfolio Study & 60-Idea Innovation Catalog for Orkla
susanne lund 2/18/25 susanne lund 2/18/25

Strategic Portfolio Study & 60-Idea Innovation Catalog for Orkla

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Crafting a Core Narrative and EVPs for Stryhns Gruppen
susanne lund 1/3/24 susanne lund 1/3/24

Crafting a Core Narrative and EVPs for Stryhns Gruppen

How we developed a core story for Stryhns Gruppen to strengthen internal pride and attract new employees.

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ISH - Cheers to embracing life to the fullest! 
susanne lund 6/28/23 susanne lund 6/28/23

ISH - Cheers to embracing life to the fullest! 

How we helped ISH to build a strategic brand platform, Brand DNA and mood film around a key insight.

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Bähncke’s Out of Home Strategy: The best ideas are always co-created
susanne lund 6/26/23 susanne lund 6/26/23

Bähncke’s Out of Home Strategy: The best ideas are always co-created

When we develop new products and concepts, we follow a 5 step plan .

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